CIAO, i'm sam
Journalist by degree, storyteller by passion.
I'm a well-travelled fashion, beauty and lifestyle editor with 10+ years of writing experience.
I have created content for brands including MATCHESFASHION, NET-A-PORTER, GHD, Reiss, Unilever, Harper’s Bazaar Arabia, Hello! Magazine, and Grazia Middle East.
In my current role at MATCHESFASHION, I oversee all customer-facing copy, ensuring consistency of tone of voice across every touch point. I'm well versed in best-practice digital content rules (and how to challenge them) and always put the consumer first when telling stories.
My skills include:
- Marketing Content Creation
- Marketing Content Strategy
- Editorial Strategy and Execution
- Communications Strategy
- Social Media Management
MATCHESFASHION/ NET-A-PORTER/ Harper's Bazaar Arabia / Grazia Magazine / Unilever / Reiss / ghd / Harvey Nichols
Cosmopolitan Magazine Middle East / Entrepreneur of the Year / 2015
(Founded BEEM, a beauty salon-booking app in 2013, app now sold)