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CIAO, i'm sam


Journalist by degree, storyteller by passion.

I'm a well-travelled fashion, beauty and lifestyle editor with 10+ years of writing experience.

I have created content for brands including MATCHESFASHION, NET-A-PORTER, GHD, Reiss, Unilever, Harper’s Bazaar Arabia, Hello! Magazine, and Grazia Middle East.

In my current role at MATCHESFASHION, I oversee all customer-facing copy, ensuring consistency of tone of voice across every touch point. I'm well versed in best-practice digital content rules (and how to challenge them) and always put the consumer first when telling stories.

My skills include:

- Marketing Content Creation
- Marketing Content Strategy
- Editorial Strategy and Execution
- Communications Strategy
- Social Media Management


MATCHESFASHION/ NET-A-PORTER/ Harper's Bazaar Arabia / Grazia Magazine / Unilever / Reiss / ghd / Harvey Nichols


Cosmopolitan Magazine Middle East / Entrepreneur of the Year / 2015

(Founded BEEM, a beauty salon-booking app in 2013, app now sold)

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